Khichdi -- prepared using rice, pulses, coarse cereals and spices -- has been selected as Brand India Food
A team of 50 people led by celebrity chef Sanjeev Kapoor and NGO Akshaya Patra supervised the night-long preparations and yoga guru Ramdev put crowning tadka in the dish at the World India Food event that will conclude on Sunday.
'The crisis-hit brand needs to react, and react without sounding outraged or angry. '
Brand India's societal divisions and distortions have remained as much relevant in 'liberal' America and Europe as it still is in the structurally stratified Indian society of the 21st century, observes N Sathiya Moorthy.
'What's sad today is that there are so many people who cannot find work, not because the country is devoid of that opportunity, but because we are not doing enough in the country.'
